In the competitive market, companies need to put extra effort into marketing in order to have a chance of succeeding. However, regular marketing strategies are used by everyone. That’s why you should try something unique, something that’ll make you stand out from competitors.
There are huge companies which invest exuberant amounts of money and gain recognition through sheer volume and overbearing presence. However, smaller companies cannot allocate that many resources for marketing. Therefore, doing marketing in a smart way is the way to go.
Create a Unique Image
There are some brands which you could recognize without blinking. That’s because they have been cultivating a specific brand image which is unique to them, even in times when it seemed counter-intuitive. The result is that everyone can instantly recognize them and associates them with that image.
Being unique can really put you on the map and ensue that people remember your brand.
Choose the Right Packaging
There are countless ways you can package your product. However, people expect their electronics to come packaged in a high-quality sturdy cardboard box, or to get their Chinese takeout food packaged in that iconic cardboard container.
Packaging is important because that’s the first thing a potential customer sees of your product. You are really spoilt for choice, just look at the different types of boxes available at The Box Co-op. As for the design, there are some standards there as well, but if you want to break the mold and try being unique, there are plenty of options for experimenting as well.
Have Good Customer Support
You need to have some kind of customer support in order to deal with any kind of problem that may arise. Keep in mind that people enjoy being taken seriously and given attention.
If your customer support is sub-par, you may end up losing customers. On the other hand, if you put in extra effort, you may get recognition. Nike has excellent customer support which takes each case seriously and deals with problems as efficiently and promptly as possible.
Give Out Some Freebies
People love free samples. Give them a taste of what you’re offering, and you can increase your brand’s renown. Small paraphernalia such as keychains, lighters or pens can carry your brand’s name and logo pretty far; especially if you put some effort into the design of those trinkets.
Share Some of Your Knowledge
If you have a degree in some field, or you have plenty of experience, share that experience with your customers. Give them small bits of information about the production process, or the use of your product, and if the quality of your information is good, people will flock to your website.
This way, you are creating a bond between yourself and your customers. The most popular type of blog posts starts with ‘How to…’ because people are eager to learn. Try to incorporate that into your strategy as much as possible.
Embrace New Technologies
Don’t shy away from using social media and the internet to promote your brand and your products. The bigger your presence in social media, the easier it will be for you to reach people.
Young people, in particular, use the internet and social media to learn new things and find products and services they need. Don’t forget the mobile devices, and apps for the iOS and Android, since people use their phones and tablets much more than regular computers nowadays.
Finding your own spot in the sun is hard work and it requires resilience and persistence. However, once you have established yourself, you will recognize that it was worth it.